Posted on March 6, 2008 - by HUMVOX

A Review On Book - “Hot Button Marketing: Push the Emotional Buttons That Get People to Buy by Barry Feig”

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy by Barry Feig

To get this book:

>> Get From Amazon

Get ready your notebook and jot down the 16 “Hot Buttons” of Human Beings on how you can market and push your products and services…

In the first glance, this book has a simple design - white background with that striking red button and the red borders. Small size and easy to carry around.

If you flip through the book - you can see that this book is rather wordy and with few arrows pointing here n linking there. So… If you are a visual kind of person - this book may be too messed with words and make it bit too boring a read.

Content Wise

This book is specially written for Marketers and Sales People in mind.

Each chapter on the 16 “Hot Buttons” is a learning experience on its own.

The style of writing is rather structured.

The writer gives you the summary first as he understands you (as a customer, point of view) that you are in a rush for time most of the time - therefore he gives you the summary first so you get the main gist of the contents. “This is one of the Hot Buttons”

After that, you get an open-up feeling whereby you are exposed to stage-by-stage reading. From the background like why do Human Beings behave that particular way and how will you get to experience this kind of behavior.

In certain chapters, you can improve on your vocabulary bank with effective words and symbols that you can use in your marketing and advertising materials to bring out the real message of your products (or services) .

There, in the midst of the content, there are some links and arrows to Market Insights where you learn how real companies have put their marketing and products (or services) to fit certain behaviors.

Finally you are brought to the end of the chapters with tips on how to market and sell based on the “Hot Button”.

Do take note that if you are a speed-reader or like to skim through books or prefer to read just the summary - there are special tips and “good-to-pick-up” advices hidden in some of the paragraphs. I believe sometimes you may have to read between the lines to understand what he is trying to bring across.

Special Moment

One particular tip which we believe is very useful is the Exercise/Practice on how to sell without making any statements - asking questions all the way to help your clients sell themselves.

Our personal Verdict: 7/10 (If you got spare cash for a book, get this book!)

If you want to hone your skills on either as a marketer or as a Sales Force, you can learn valuable tips from this book. Though as you progressively read on, you may get bored with the too structured style of writing, tell yourself to read it with an open mind and you can surely pick up valuable tips hidden all over the book.

This book will make a good collection to your bookshelf. The content, which I believe, will not expire with time unless Human Beings evolved to a new kind of Beings.

To get this book:

>> Get From Amazon