Posted on April 7, 2008 - by HUMVOX

Building Relationships Takes Time and Requires Patience

If you are into sales and marketing, start to consider this:

• 37% of interested prospects take 0-3 months to become customers
• 28% of interested prospects take 3-6 months to become customers
• 18% of interested prospects take 6-12 months to become customers
• 17% of interested prospects take more than one year to become customers

And with these numbers in mind, do you know why most sales and marketing people still do not see any results?

• 48% of these people give up after the first contact
• 25% more give up after the second contact
• 12% stop trying after the third contact
• 5% simply stop after the fourth contact
• 90% of leads never get followed up more than four times!

The moral of the story? You must be committed to devoting your time and patience necessary to convert these prospects. Don’t give up!

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